What started off as a boredom project in senior year of high school has become a
life-changing venture for two class clowns. IFHT, a duo of Matt Dennison and Jason
Lucas is a comedy YouTube channel producing and directing sketches and music videos.
With an emphasis on quality and high production value they have garnered over 32 million
views and 162,000 subscribers. Over the past years, IFHT has acquired tremendous viral success,
which has given them amazing global media exposure. IFHT has been featured in several newspapers,
online publications, as well as provincial and national news programs. The "How to be" series,
which pokes fun at niche cultures such as road bikers, hockey players and volleyball players has been
a huge success and has received attention from local and nation-wide brands. Their biggest viral hit to
date entitled "If Diablo 3 Were A Girl" has received 10.3M views.